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GS3 · Financial inclusion

“Aapki Poonji, Aapka Adhikar”: unclaimed assets campaign

1 min readBanking Regulation
Battle IAS current affairs title card: "Aapki Poonji, Aapka Adhikar": unclaimed assets campaign (GS3 · Financial inclusion, 17 October 2025)

What happened

  • Phase I of the three-month “Your Money, Your Right” campaign on unclaimed financial assets ran in 25 districts of 13 states/UTs from 15-17 October 2025 [PIB].
  • It uses a “3A” strategy: awareness, accessibility and action, with helpdesks run by SLBCs and SLICs [PIB].

Background

  • The campaign is coordinated by the Department of Financial Services [PIB].

Why it matters

  • Unclaimed deposits often belong to poor or deceased account holders whose families do not know.

How to use this in Mains

GS-III Indian economy: mobilisation of resources, banking and inclusive growth

  1. As per PIB (2025-10-17): phase I of the three-month "Your Money, Your Right" campaign on unclaimed financial assets ran in 25 districts of 13 states/UTs from 15-17 October 2025.
  2. Unclaimed deposits often belong to poor or deceased account holders whose families do not know.
Quotable data point

It uses a "3A" strategy: awareness, accessibility and action, with helpdesks run by SLBCs and SLICs.

PIB: Finance: Unclaimed financial assets campaign, 17 Oct 2025

Exam angle

UPSC

Prelims: unclaimed deposits.

Practice MCQs

Original practice questions (not PYQs).

Practice · UPSC

Campaign's "3A"

Answer (a) & explanation

PIB.

Practice · UPSC

Phase I covered districts

Answer (b) & explanation

PIB.

Practice · UPSC

Coordinated by

Answer (a) & explanation

PIB.

Go deeper

ExplainerReserve Bank of India: History, Structure, Functions, Monetary Policy Committee, Surplus Transfer and the Autonomy Debate (UPSC Notes + PYQs)

Official source: PIB: Finance: Unclaimed financial assets campaign, 17 Oct 2025

facts from cited sources only; faculty review pending