ODOP: 1,244 products across 773 districts

The One District One Product initiative: what happened?

ODOP asks each district to pick at least one product to brand and sell better. There is no district-specific central allocation under ODOP itself; States are told to use MSME, food processing, skill, export, handicraft, handloom and farm schemes. Export numbers for ODOP are not kept centrally. The Centre’s role is platforms, mall finance, food-processing subsidies and export-hub planning.

• Promotion tools: domestic and international exhibitions, capacity building, GeM-ODOP Bazaar onboarding.
• PMFME branding and marketing support includes a 50% grant for common branding, packaging, quality and food safety.
• Convergence: 24 common ODOP product clusters with APEDA and 7 fish and marine clusters with MPEDA.
• Districts as Export Hubs: export-potential products identified in 734 districts; SEPCs and DEPCs in all 36 States/UTs; 249 District Export Action Plans adopted.
• Abroad: ODOP Walls in Indian Missions; three international retail stores (two in Singapore, one in Kuwait); ODOP goods used as official gifts.

How do PM Ekta Malls help ODOP?

• Under SASCI, States and UTs with legislatures (Delhi, Jammu and Kashmir, Puducherry named) can get up to Rs 200 crore as a 50-year interest-free loan to set up PM Ekta Malls (Unity Malls).
• The malls are meant to sell ODOP, GI and local handicraft products.

How does PMFME use the ODOP idea?

• MoFPI’s PMFME adopts an ODOP approach in food processing.
• It offers capital subsidy, seed capital for SHG members, EDP and product training, common infrastructure and incubation centres, plus branding support.

What scale has ODOP reached?

Why does the One District One Product initiative matter?

What are the challenges in the One District One Product initiative?

• No district-wise ODOP budget line; outcomes depend on scheme convergence.
• Export figures under ODOP are not maintained centrally, so results are hard to audit from Delhi.
• Visibility tools (malls, GeM, missions, overseas stores) must still translate into steady orders for artisans.
• Only 249 DEAPs are adopted while DEH covers 734 districts, so many districts still lack a finished export action plan.

What should be done next on the One District One Product initiative?

• Fill DEAPs in districts that lack them.
• Expand GeM and State e-commerce listings beyond the current 500-plus categories.
• Use the 24 APEDA and 7 MPEDA clusters for branding and exports.
• Track PM Ekta Mall commissioning under SASCI.
• Keep Mission ODOP Walls stocked with rotating district products.

What can Prelims ask on the One District One Product initiative?

• ODOP: 1,244 products, 773 districts; States select products; DPIIT initiative.
• PM Ekta Malls: up to Rs 200 crore, 50-year interest-free loan under SASCI.
• PMFME: 35% credit-linked subsidy (max Rs 10 lakh); 50% branding grant.
• GeM: 500+ ODOP categories, 1,300+ products.
• DEH: 734 districts; 249 DEAPs; 36 States/UTs have SEPCs/DEPCs.

How to write about the One District One Product initiative in Mains

Practice question (10 marks, 150 words): One District One Product tries to turn local strengths into marketable brands. Assess the central toolkit built around ODOP.

• Intro: 1,244 products in 773 districts.
• State selection and no dedicated district fund.
• Malls, GeM, PMFME, DEH.
• Export measurement gap.
• Conclusion: platforms help only if districts execute.

What should UPPCS aspirants note?

• Use the national counts here and pair them with UP district products in state material.