
12-minute TV ad cap removed
On 14 August 2026 the Ministry of Information and Broadcasting decided to remove the 12-minute advertisement duration cap for television channels. The cap came in 2006 under the Cable Television Networks Rules, 1994. The Ministry said 900-plus channels, fully digital platforms and uncapped digital media now give enough competition.
UPSC angle: Prelims: Cable TV Networks Act/Rules.
14 Aug 2026
