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Role of Media & Social Networks

Role of Media & Social Networks (Internal Security).

Syllabus: UPSC Mains GS3: Internal security

In the news

GS2 · Media regulation

12-minute TV ad cap removed

On 14 August 2026 the Ministry of Information and Broadcasting decided to remove the 12-minute advertisement duration cap for television channels. The cap came in 2006 under the Cable Television Networks Rules, 1994. The Ministry said 900-plus channels, fully digital platforms and uncapped digital media now give enough competition.

UPSC angle: Prelims: Cable TV Networks Act/Rules.

14 Aug 2026
GS2 · Media governance

Television Rating Policy, 2026 notified

The Ministry of Information and Broadcasting released the Television Rating Policy, 2026, replacing the 16 January 2014 guidelines. Net-worth criteria fall from Rs 20 crore to Rs 5 crore, metered homes rise from 50,000 to 80,000, and agencies face annual independent audits, cross-holding curbs and graded penalties.

UPSC angle: Prelims: TV ratings regulation.

24 Jul 2026