UPSC Mains 2023 GS3 Q9: model answer
Winning of ‘Hearts and Minds’ in terrorism-affected areas is an essential step in restoring the trust of the population. Discuss the measures adopted by the Government in this respect as part of the conflict resolution in Jammu and Kashmir.
What the question wants
Government's hearts-and-minds measures in J&K and their effect.
How to structure it
Intro: WHAM as a counter-insurgency principle. Body: (1) Army's Sadbhavana, Goodwill schools; (2) Development: PM's Development Package, industrial policy, AIIMS, IITs; (3) Youth: Himayat, sports, Super 50 coaching, Watan Ko Jano tours; (4) Governance: Back to Village, Jan Abhiyan, local body elections (DDC 2020), assembly elections 2024; (5) Rehabilitation and surrender policy; (6) Tourism and G20 meeting in Srinagar 2023. Conclusion: trust requires dignity, rights and jobs.
- 1(1) Army's Sadbhavana, Goodwill schools
- 2(2) Development: PM's Development Package, industrial policy, AIIMS, IITs
- 3(3) Youth: Himayat, sports, Super 50 coaching, Watan Ko Jano tours
- 4(4) Governance: Back to Village, Jan Abhiyan, local body elections (DDC 2020), assembly elections 2024
- 5(5) Rehabilitation and surrender policy
- 6(6) Tourism and G20 meeting in Srinagar 2023
Model answer
Winning 'Hearts and Minds' (WHAM) means reducing support for militancy by addressing people's needs and grievances, not only by force.
Measures in Jammu and Kashmir
- Operation Sadbhavana: the Army runs Goodwill Schools, health camps and tours for youth.
- Development: the Prime Minister's Development Package (2015), new AIIMS, IIT and IIM, roads and tunnels like Atal and Z-Morh, and the Chenab rail bridge.
- Jobs and skills: HIMAYAT and Mission Youth; a new Central Sector Scheme for industrial development (2021).
- Grassroots democracy: Back to Village programme, District Development Council elections (2020) and Assembly elections in 2024.
- Outreach: sports leagues, 'Watan Ko Jano' tours and coaching for competitive exams.
- Normalcy and tourism: record tourist arrivals and the G20 tourism meeting in Srinagar (2023).
- Surrender and rehabilitation policies for misled youth.
Challenges: communication restrictions, detentions and target killings dented trust.
Lasting peace needs dignity, jobs and an elected voice, alongside firm security.
Keywords, cases and data to drop in
WHAM Sadbhavana Back to Village DDC elections Mission Youth
Where most answers lose marks
- Only security measures.
- No examples.
Fresh examples from current affairs

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20 Oct 2026Learn the concept
Question text as printed in the official UPSC question paper: https://www.upsc.gov.in/sites/default/files/QP-CSM-23-GENERAL-STUDIES-PAPER-III-180923.pdf The model answer is original Battle IAS work; use it to learn structure, not to memorise.